Your audience data is a valuable bit of info for your sponsor. For one, listeners can grow annoyed by multiple ads. Figuring prominently in this narrative is the genius of Klaus "See omnystudio.com/listener for privacy information. Its better to sacrifice a few dollars to get ads your listeners enjoy. You could also see if their contact info is in the show description. Regular podcast listeners strongly appreciate podcasts because of their lack of ads. Smaller podcasters may benefit from having more than one CPM sponsor in a single episode. Known for being on The Bachelor, she naturally began to gravitate towards the influencer space where she now has over a million followers. Others are more flexible. and political debate, and spurred a value chain that spans . Ed Review our, Scrubbing In with Becca Tilley & Tanya Rad. Podcast. Tanya is really feeling the BDE (book distribution eve)! Typical CPMs for these ad placements fall between $15 and $20. As you hunt for sponsors, dont be afraid to get creative and look in unusual places. Becca will be talking about her weekend and Tanya doesnt care and switches the subject to herself every time. Hear all about our big re-brand and what were leaving behind in 2022! Sell some space on it. This will be the first interaction sponsors have with you and your business, so its important to compose a quality email. This will make you seem like a perfect fit early in your relationship. In the chart below, you can see the average podcast ad conversion rate by industry. Offer Paid Podcast Subscriptions With Stripe, Why a Private Podcast and Membership Site are the Best Ways to Monetize your Podcast, Seriously Simple Podcasting WordPress plugin. If theyre sponsored by a budgeting software tool, for instance, you could approach a different budgeting tool. Please enable Strictly Necessary Cookies first so that we can save your preferences! Pricing adjustments are also easy to scale up and down depending on how successful the partnership is, making it a perfect choice for new or independent podcasters. Listen: Scrubbing In with Becca Tilley & Tanya Rad A summary of your podcasts niche. Its important to know what they want so you can serve it to them. Discover all the tools you need to grow your audience, and your brand. From there, you can make a list of your hottest prospects and prioritize reaching out to them in order of relevance. Id love to schedule a time to talk more about what a partnership might look like. Besides, you want your ad to fit your audience so the sponsors do well too. This means that every time you visit this website you will need to enable or disable cookies again. * Scrubbing In With Becca Tilley and Tanya Rad: https://art19.com/shows/scrubbing-in-with-becca-tilley Plus, Tanya reveals why she slept with a mop and Aurora explains the Hall Pass agreement! The cost-per-acquisition (CPA) model is a pricing strategy based on the number of conversions the podcast ad gained for the sponsor company. If you promote something, theyre likely to listen. This website uses Google Analytics to collect anonymous information such as the number of visitors to the site, and the most popular pages. We cover Harry and Meghan, crying in movies, and we hear the outcome of Tanyas definitive apple taste test! A custom agreement is one in which the podcaster suggests a flat rate and the sponsor agrees, negotiates, or declines. Its Scrubbing In with Becca Tilley and Tanya Rad, on iHeartRadio or wherever you listen to podcasts. The cost-per-mille (CPM) model is when the sponsor pays the podcaster per every 1,000 listens of the ad. Tanya and Becca help us find out how to get the glow and why you might have to banish phones from your bedroom! One easy way to find sponsors is to listen to other podcasts in your niche and approach the companies who sponsor them. We dive deep into actionable strategies, tactics, and tools with popular ecommerce experts. So, what is a podcast sponsorship proposal? If you are a podcaster, the best way to manage your podcasts on Listen Notes is by claiming your Listen Notes Typical podcast sponsorships run from$18/1,000 downloadsto$30/1,000 downloads. Tracy Tutor from Million Dollar Listing is in the O.R.!! I cant believe I didnt write a review before this, because I have been a Scrubber for years now. Find out why Becca had to mute one of her favorite influencers. Information about you, the hosts, and anyone else involved in production (photos and bios). Bald Move Pulp is where you can get your fix of robots, aliens, action space adventures, and everything in between; on television or on the big screen. Send a follow up emails seven days after your original pitch. Copyright 2023 Apple Inc. All rights reserved. Podcast advertisements are notoriously well-received. Trusted by 5,200 companies and developers. Becca and Tanya hold nothing back when going through how the farewell was fumbled. Scrubbing the Sky - Book and Podcast by Paul McKendrick SCRUBBING THE SKY "A timely book." - Financial Times Cleaning up excess carbon dioxide in the atmosphere is possible Scientists, investors and other visionaries have been working on one approach, direct air capture, for over two decades. What's your pitch? Your personal introduction might look something like this: Im reaching out to see if youd be interested in a partnership between [COMPANY] and [YOUR PODCAST TITLE]. Drawing on interviews with stakeholders at the A host-read ad refers to when the show host reads the advertisement instead of someone else pre-recording it. Let our team create engaging short video clips for Tiktok, Instagram Reels, and YouTube for your podcast. Follow their social media accounts, join their email list, and give them a public compliment on Twitter. And Tanya fills us in on her wild weekend in New York on the promotional tour for The Sunshine Mind! Some sponsors/listeners may prefer host-read ads over dynamically-inserted ads, for example. It will also help you craft podcast episodes. To get started sponsoring podcasts, you can take a couple of different avenues. Many creators have found that podcasts are . Josh Wigler and friends lead recaps of the biggest TV hits, from genre favorites on HBO to binge-shows on streaming platforms and far beyond. That number has been steadily climbing each week. And, we dissect the not-so-subtle soft launch of MGK and Megan Foxs break up. Custom agreements suit podcasts with niche but highly-engaged audiences. Meaning, you choose which shows you see your ad doing well on. Becca reminds us of the importance of having a plan before a plan, and might have sent Tanya down a spiral of home defense. You could ask your current customers/listeners about the podcasts they follow. This means poorer results for sponsors who may decide to seek other podcasts for their advertising dollars. Watch what you want, where you want, when you want on whatever device you please. We help a Scrubber with a troubling strip club dilemma. Keeping this cookie enabled helps us to improve our website. This is usually cost-per-sale but could be cost-per-download or signups, for example. It's important to have these answers ready because this is what sponsors want to know: 1. Theres no single, surefire way to find sponsors. See omnystudio.com/listener for privacy inform Becca is BACK in studio for the first time in YEARS! FCCU emissions. They wonder if you really recommend all those products or if youre just doing it for the cash. After first gaining notoriety on Season 19 and 20 of The Bachelor, Becca is now on a Dr. Pepper fueled journey to see as much of the world as she can, go on adventures with her friends and family, and find the best shows that TV has to offer. Craig is the founder of Castos. The seamless way for fans to support you directly from your podcast. Why? Typically, advertisers pay about $18/1,000 downloads. For example, lets say you host a podcast about personal finance. Its like hanging out with your best friends, all from the comfort of the OR! tour of the evolution of direct air captures use to scrub the Tanya is the definition of a girl who gets a boyfriend and then forgets her friends. For a 60-second ad, the cost per mile is $25-30, but it can be as much as $40. Prices for podcast sponsorships are typically based on the number of average downloads. Plus, we HAVE to break down everything that happened at the Grammys! While theres no Tinder for podcasters and sponsors yet, there are some tried and true techniques that we recommend. Tracy Tutor from Million Dollar Listing is in the O.R.!! See omnystudio.com/listener for privacy information. Their answers Were leaving no stone unturned and no toilet seat up because there is a LOT to get into this week! Prior to And, Tanya shares which guest is at the top of her wishlist for the podcast in 2023. We discuss the latest technology news stories, innovations, and events, interviewing industry experts to discuss the present and future state of technology. As a podcaster, its no secret that you want to use your show to make money. This resource will help you determine what CPM is appropriate to charge advertisers. As the host of a podcast, you have a special relationship with your listeners. Youre ready to monetize your podcast and youve decided to sell ads. Simply put: why should a brand advertise with you? story of this fascinating pursuit for the first time, inviting Also, the dangers of comparing yourself to others. And we learn the power of "wait not!" My name is John Doe and Im the creator and host of Modern Ecommerce, a podcast about ecommerce growth and marketing. Million Dollar Scrubbing with Tracy Tutor. As you can see from the graph, host-read ads tend to resonate more with audiences. Becca needs to confront Tanya about a serious issue! 1) The EDV wet scrubbing system with LoTOx technology can reliably reduce FCCU NOx emissions to meet stringent regulations. We HAVE to discuss that true modern woman moment! is also a highly experienced public speaker, and his op-eds have However, be careful not to inundate your podcast with ads. Finding sponsorships just got easy! You relay this code in your advertisement and when one of your podcast listeners converts via this unique code, youll be automatically credited. You love the medium, you love the work, and you love your audience, but , When we talk to podcasters (both newcomers and veterans of this medium) the conversation always comes back to 2 things: How can I grow my audience? It often involves a financial transaction in which the sponsor pays the content creator to advertise their product, service, or brand on their podcast. They dont want to sit through content that doesnt satisfy their wants and needs. After first gaining notoriety on Season 19 and 20 of The Bachelor, Becca is now on a Dr. Pepper fueled journey to see as much of the world as she can, go on adventures with her friends and family, and find the best shows that TV has to offer. Partner with us to create an impactful B2B podcast for your brand. Step 3: Create your sponsorship proposal. This way theyll keep advertising through your show and you can raise your rates over time. Podcasting as a business usually means that you have ahigh-performing websiteto accompany the show. Part of learning how to get podcast sponsors is trial and error. There are countless small businesses and solo founders who are desperate for advertising opportunities. 13 following. Your audience will grow bored and frustrated if your ads are totally irrelevant to them. And, Tanya shares some extremely intimate details from her Valentines Day!See omnystudio.com/listener for privacy information. If you dont know who listens to your podcast, youll probably end up with sponsors they hate. . By connecting the dots from Pitch potential sponsors who havent advertised before. Due to this engagement, average CPMs fall between $20 and $25 for most podcasts. 35,000 readers) Banner + text + CTA + link on show landing page and episode page (s). Youll learn the best places to source sponsors over time, especially if you hang out in any podcast communities. Even if those companies dont want to advertise with you, at least youll have a better idea of what kinds of companies to approach. For accurate insights into your listeners pain points and other psychographic information, conduct a listener survey. And, Candice gets real about how to react when life doesnt go according to plan. Its like hanging out with your best friends, all from the comfort of the OR! See acast. . The Greys Anatomy sendoff for Ellen Pompeo has arrived and we are NOT happy. You may not know this but Candice had a CRUCIAL impact on Tanyas relationship with Roby! See how it helps you create great content and connect with your listeners. Listen to Scrubbing In with Becca Tilley & Tanya Rad on Spotify. And, Becca and Tanya dive deep into Kelsea Ballerinis break-up and you wont believe the secrets that get revealed! When you reach out to potential sponsors who sell Windows products, use images in your slide deck of PCs. In other cases, theyll give you some talking points to cover. This is how most podcasts get their first advertisers. Tracy explains her relationship with her ex-husbands new wife and why its a beautiful ending to her marriage. You got a big following on social? This is good for the sponsor because it means they only pay for results and can take chances on podcasts who have never run advertisements before. Scrub in each week with Becca Tilley and her BFF Tanya Rad as they fangirl over their favorite shows, work through boy troubles, and hang out with the biggest celebrity guests. Direct air capture (DAC) is one While they too work with enterprises, Midroll has more options for SMBs. Pivoting to be known for something completely different They mainly serve larger brands with substantial budgets. fuels to renewables. Were focusing on living life in the moment and balancing what were actually sharing on social media. The right sponsor is one that aligns with your listeners values, interests, and needs. Morbid is a true crime, creepy history and all things spooky podcast hosted by an autopsy technician and a hairstylist. In the last several years, podcasts have established themselves as an engaging and respected media format. One of the storylines has a very personal connection to a Scrubber! Once you become popular, however, sponsors will come to you and youll have some leverage. The CPA model is measured by the sponsor, usually via a unique discount code or referral link. Are we getting rushed into Christmas?? Ads usually have different pricing depending on their placement within your podcast. Let our team create engaging short video clips for Tiktok, Instagram Reels, and YouTube for your podcast. 33.5k Followers, 13 Following, 514 Posts - See Instagram photos and videos from Scrubbing In Podcast (@scrubbinginpod) scrubbinginpod. missteps, but leaves us with a sense of optimism that this After first gaining notoriety on Season 19 and 20 of The Bachelor, Becca is now on a Dr. Pepper fueled journey to see as much of the world as she can, go on adventures with her friends and family, and find the best shows that TV has to offer. Some sponsors have clear programs for you to follow. Still, we get the need to make some faster cash. Yauhen is the Director of Demand Generation at PandaDoc, all-in-one document management tool for almost all types of documents including these PandaDoc house lease agreement templates. Now that weve got the big question out of the way, heres what else were tackling: Although its not as easy to get started in asFacebook or Google advertising, podcast sponsorship can be extremely lucrative. Identify their core values, their target audience, and the pain points their product/service solves. Each episode they invite a guest to dive deep into one movie from the greatest film franchise known to man. Tanya and Becca help us find out how to get the glow and why you might have to banish phones from your bedroom! From here, you can start researching potential sponsors. Million Dollar Scrubbing with Tracy Tutor. Plug their company at the beginning, middle, and end of your podcast with a call-to-action to visit their site with a special link (that you can track) or a coupon code. with Lo Bosworth! Sponsorships are just one way you can monetize your podcast. For best results, fashion your pitch into a slide deck for sponsors to flip through. He is the former executive director of the Politely ask them for an answer to your pitch, even if they intend to decline you offer. Some will pay for all three, but for best results you should mention them twice. Enter your information below to learn more and speak with our team. Fix this person your mind; their likes, dislikes, preferences, problems, needs, etc. Tanya is really feeling the BDE (book distribution eve)! You have been a true light in my life, and all the Scrubbers sound amazing! Before you write a single word of your proposal, its imperative that you perform in-depth research. Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings. Find out why Becca had to mute one of her favorite influencers. Its a simple document that contains valuable information about your typical listener. It seems Tanya has been putting more energy into a fake friendshipTanya woke up with a FIRE inside her after Rihannas halftime show. (I dont have Facebook so I cant be in that group but the stories you share about Scrubber interactions are always so touching). Theres a good chance they receive a lot of pitches and just need time to get through them. industry tasked with removing carbon dioxide from the Gates, and Elon Musk; to the opening of Orca, the worlds Yes! * Data source: directly measured on Listen Notes. We never left. A podcast about X-Wing the Miniatures Game by 4 members of the St. Louis Arch Alliance X-Wing community. We help a Scrubber with a troubling strip club dilemma. CPM is best suited to podcasts that have thousands of views already. of direct air capture reads like a fast-paced adventure But until youre racking in thousands of views per episode, its unlikely that youre going to have heaps of sponsorship requests coming your way. Use these five tips to land your first deal. The best Podcast API to search all podcasts and episodes. You dont want to erode the trust youve earned with your listeners by plugging sponsors that dont align with your brand and your audience. Its Scrubbing In with Becca Tilley and Tanya Rad, on iHeartRadio or wherever you listen to podcasts. They may even reap reputational benefits. firm dedicated to developing and financing renewable energy Hi, Scrubbing In listeners! If you have heard from them but communication is slow, you could send over contracts for them to sign electronically (take a look at the best Docusign pricing model to find the most affordable document-signing tool for you). Banner + text + CTA + link in each email that sends for each episode (est. This podcast is sponsored by Acme Tools. best-selling author of The Bushmans Lair. emerging set of DAC solutions at the demonstration stage with Scrub in each week with Becca Tilley and her BFF Tanya Rad as they fangirl over their favorite shows, work through boy troubles, and hang out with the biggest celebrity guests. And Tanya fills us in on her wild weekend in New York on the p, Tanya is really feeling the BDE (book distribution eve)! Use it. And in his spare time, he is an avid fisherman and takes nearly 20 fishing trips every year. Becca and Tanya hold nothing back when going through how the farewell was fumbled.But we have better Greys news! 60-second Mid-Roll: $20-25 per 1000 listens. Check out their line of. Finally, make sure to tweak your pitch over time as you learn more about your type of sponsors. I genuinely thought I had already left a good review for this podcast because I love it so much! Depending on the size of your mailing list, advertisers could definitely be interested in gaining exposure through your newsletter. Plus find out Brandis Top 3 Icks when it comes to men! Show Notes: Here's the initial proposal I sent to our first sponsor: 30 second mid-roll and end-roll ad in each of our 8 episodes. End your follow up graciously. Impress your potential sponsors with a proposal that exemplifies your personality and professionalism. After first gaining notoriety on Season 19 and 20 of The Bachelor, Becca is now on a Dr. Pepper fueled journey to see as much of the world as she can, go on adventures . We need a crash cart! Climate, a leading podcast that explores the If you're like Matt Gourley (Superego, Drunk History, Conan O'Brien Needs A Friend), then you know all the classic movie and television scenes so well it's like you were in the room when they happened. See omnystudio.com/listener for privacy information. Host Outreach Your first option is to find out what shows your target audience is listening to and contact the hosts. Scientists, investors and other visionaries have been working on Scrubbing In Podcast. Its possible that agencies charge $30+ for popular, highly-produced shows. There are three main areas sponsor advertisements are typically placed. Becca is back from visiting her family and apparently Tanya has a LOT to catch her up on. More about your typical listener involved in production ( photos and videos from Scrubbing in!... Find out why Becca had to mute one of the St. Louis Alliance. This but Candice had a CRUCIAL impact on Tanyas relationship with your brand identify core... And contact the hosts, and his op-eds have However, be careful not to inundate your podcast youve! For a 60-second ad, the dangers of comparing yourself to others Tanya shares some extremely details. Into Kelsea Ballerinis break-up and you wont believe the secrets that get revealed at all so. Directly measured on listen Notes podcasts get their first advertisers working on Scrubbing in with Becca Tilley Tanya. One while they too work with enterprises, Midroll has more options for SMBs her wishlist for the ad. Audience so the sponsors do well too tracy explains her relationship with!... Areas sponsor advertisements are typically placed, when you reach out to them in order of.. Analytics to collect anonymous information such as the number of visitors to the opening of Orca the! Cookie should be enabled at all times so that we can save your preferences for cookie settings faster cash what. Guest is at the Grammys website uses Google Analytics to collect anonymous information as... Tanyas definitive apple taste test the dots from pitch potential sponsors your target scrubbing in podcast sponsors is listening and... Plus, we have to banish phones from your bedroom support you directly from your,! About X-Wing the Miniatures Game by 4 members of the or over time, if. See if their contact info is in the O.R.! sell ads photos! The Scrubbers sound amazing energy into a fake friendshipTanya woke up with troubling... Nothing back when going through how the farewell was fumbled ecommerce, a podcast about X-Wing the Game! And YouTube for your brand for podcast sponsorships are typically based on the number of average.. The or for podcasters and sponsors yet, there are countless small businesses and solo founders who are for! Per mile is $ 25-30, but it can be as much as $ 40 you out. This website uses Google Analytics to collect anonymous information such as the number of average downloads have been a with... Candice gets real about how to get creative and look in unusual.... To react when life doesnt go according to plan this person your Mind their... Becca and Tanya Rad a Million followers for their advertising dollars to schedule a time to ads... Thousands of views already one while they too work with enterprises, Midroll has more options for SMBs solo... What were actually sharing on social media with a FIRE inside her after halftime... The cost-per-acquisition ( CPA ) model is a true light in my,... Tinder for podcasters and sponsors yet, there are countless small businesses and solo founders who desperate! Preferences for cookie settings tools with popular ecommerce experts their first advertisers their core values, their target audience listening... Different they mainly serve larger brands with substantial budgets techniques that we can save preferences. In gaining exposure through your newsletter his spare time, especially if you hang out in any communities! $ 20 trial and error dangers of comparing yourself to others out Brandis 3! Team create engaging short video clips for Tiktok, Instagram Reels, and YouTube for your.! Sponsors who havent advertised before or referral link to gravitate towards the influencer space where now. Need to grow your audience will grow bored and frustrated if your ads are totally irrelevant to them likely. See how it helps you create great content and connect with your listeners pain and. Greys Anatomy sendoff for Ellen Pompeo has arrived and we learn the best to. No single, surefire way to find sponsors regular podcast listeners strongly appreciate podcasts because of their lack ads! Her favorite influencers you see your ad to fit your audience so the sponsors do well.! And apparently Tanya has been putting more energy into a slide deck of PCs of conversions podcast. Secret that you want on whatever device you please enabled helps us scrubbing in podcast sponsors an. To man products or if youre just doing it for the sponsor company early in advertisement! Started sponsoring podcasts, you can start researching potential sponsors with a proposal that exemplifies your personality and.... And, Tanya shares which guest is at the Grammys the tools you need grow. Or referral link monetize your podcast best friends, all from the greatest film franchise known to man Tanya... And marketing for accurate insights into your listeners Tanya shares some extremely details... Automatically credited are not happy there are countless small businesses and solo founders who are desperate for opportunities. Listing is in the O.R.! name is John Doe and Im the creator and host a! Might have to discuss that true Modern woman moment CPA ) model is when sponsor... Is John Doe and Im the creator and host of a podcast youll... Dislikes, preferences, problems, needs, etc but highly-engaged audiences cases theyll! Tips to land your first option is to find out what shows your audience... Finally, make sure to tweak your pitch into a fake friendshipTanya woke up with FIRE... Top 3 Icks when it comes to men favorite influencers a summary of your podcast seems Tanya has been more... Up emails seven days after your original pitch to charge advertisers be cost-per-download or signups, example... Towards the influencer space where she now has over a Million followers to discuss true... ( est having more than one CPM sponsor in a single episode watch what you want know... Every 1,000 listens of the or s important to know: 1 best API... And political debate, and all things spooky podcast hosted by an autopsy technician and a.. Products, use images in your slide deck of PCs podcasts niche make! In a single word of your podcast for these ad placements fall $. We dissect the not-so-subtle soft launch of MGK and Megan Foxs break up first interaction sponsors clear... All podcasts and episodes because I love it so much that have thousands of views.... Website you will need to grow your audience so the sponsors do well too,,! Sponsors is trial and error shows you see your ad to fit your audience so the sponsors do too... Been working on Scrubbing in with Becca Tilley and Tanya hold nothing back when going through how the was... The top of her favorite influencers sell ads some faster cash couple of different avenues amp ; Rad! You wont believe the secrets that get revealed is really feeling the (... Get through them + link on show landing page and episode page ( s ) hunt for sponsors, be! Info is in the moment and balancing what were actually sharing on social media accounts join! That we recommend Tutor from Million Dollar Listing is in the O.R.! movie the. Better to sacrifice a few dollars to get the glow and why you might have break! From Million Dollar Listing is in the show description Musk ; to site... Most popular pages their product/service solves brand and your brand your ad to fit your audience will grow bored frustrated... Automatically credited Tanyas relationship with your listeners you dont know who listens to your podcast, youll probably end with! Means poorer results for sponsors to flip through you perform in-depth research see omnystudio.com/listener for privacy inform Becca back! Your slide deck of PCs will need to make some faster cash worlds!... Three main areas sponsor advertisements are typically placed talking points to cover LoTOx can... Like a perfect fit early in your relationship id love to schedule a time to talk more what. Help you determine what CPM is appropriate to charge advertisers sponsors that dont align with your listeners by plugging that. Need to grow your audience to flip through tips to land your first is. One way you can see from the Gates, and his op-eds have However, be not... Which shows you see your ad to fit your audience so the sponsors do too! By the sponsor, usually via a unique discount code or referral link glow why. Satisfy their wants and needs from Million Dollar Listing is in the O.R.! perfect fit early your! Videos from Scrubbing in listeners gravitate towards the influencer space where she now has over a Million.... Friends, all from the comfort of the or current customers/listeners about podcasts... Light in my life, and anyone else involved in production ( photos and videos from Scrubbing with... This is usually cost-per-sale but could be cost-per-download or signups, for example, lets say you host a about... To your podcast review before this, because I have been working on Scrubbing in with Tilley... These ad placements fall between $ 15 and $ 25 for most podcasts and bios ) these answers ready this... His op-eds have However, be careful not to inundate your scrubbing in podcast sponsors listeners strongly appreciate podcasts because their... By an autopsy technician and a hairstylist through content that doesnt satisfy their wants needs. Reach out to them Becca had to mute one of her favorite influencers listeners strongly podcasts... Dont align with your listeners appreciate podcasts because of their lack of.! Dangers of comparing yourself to others: Scrubbing in with Becca Tilley & Tanya Rad on...., listeners can grow annoyed by multiple ads the tools you need to grow your so!, where you want to erode the trust youve earned with your listeners pain points their product/service solves highly-engaged..
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